The below article discusses trends in social networking applications and discusses imeem and grouper.
Friday, November 18, 2005
“Social Networking 3.0: The third generation of social-networking technology has hit the Web, and it’s about content as much as contacts.”
By Wade Roush
http://technologyreview.com/InfoTech-Networks/wtr_15908,258,p1.html
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Another article on the Importance of online social networking from MediaPost
http://publications.mediapost.com/?fuseaction=Articles.showArticle&art_aid=37364,
referring to the recent Business Week article on MySpace (you do need to register for it)
http://www.businessweek.com/magazine/content/05_50/b3963001.htm
and which firms are doing a good job integrating their brands into this world, such as Coke, and which brands are not, such as P&G.
-karen
Comment by karen — December 14, 2005 @ 7:22 pm