MyMissourian - online and in print
Phil Meyer sends an announcement from MyMissourian saying that they will start a print edition of their website this Saturday. Interestingly enough, their website doesn’t talk about the change which they describe in a mass email this way:
For a decade the paradigm of newspaper/Web journalism has been to publish first in the print newspaper, then to move this content onto the Internet. You call it “shovelware.” We have reversed that paradigm. Starting Saturday, we will take the best recent submissions from MyMissourian and place them in the Saturday Weekly, our total market coverage (TMC) publication that is delivered free to more than 23,000 homes in Columbia. Web to print, rather than print to Web.
This move allows the Missourian advertising department to sell a free product with unique, compelling content instead of recycled and often out-dated copy. Free TMCs are a major part of our revenue stream and draw readers to our main product. But the newspaper industry’s practice of filling TMCs with old “light” copy may be compared to a baker standing at the door to his shop handing out three-day old bread crumbs to attract new customers.
